WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
The data controller is palomasuarez.com (“Paloma Suarez”).
WHAT TYPE OF PERSONAL INFORMATION DOES PALOMA SUAREZ COLLECT?
Paloma Suarez may collect the following personal information from users of the Paloma Suarez website and/or the Paloma Suarez mobile application ("WEB/APP") through the corresponding forms: name, email address, postal address, phone number, date of birth, gender, and credit card (PAN+CVV2) in compliance with PCI DSS standards or account number (provided by the customer in case of return) when the user visits the WEB/APP, registers, places an online order, contacts Paloma Suarez, or participates in Paloma Suarez promotions or surveys.
Additionally, Paloma Suarez collects all information related to your browsing on the WEB/APP and your interaction with the brand.
All personal data collected by Paloma Suarez comes from the data subject, with the exception of contact data that may be provided to us by friends or family:
- For sending a gift certificate or other gift.
- For sharing favorites saved in the WEB/APP.
FOR WHAT PURPOSE DO WE PROCESS PERSONAL DATA?
The personal data of the data subject will be processed for the following purposes, as applicable:
- Managing and developing registration on the WEB/APP. Registration will involve creating profiles of the user's browsing on the WEB/APP. This profiling consists of using the customer's personal data and browsing information such as products viewed or added to the cart, sections of the WEB/APP visited, location to evaluate their preferences and/or personal interests in order to offer them WEB/APP content, offers, services, and products appropriate to their profile.
- Managing and developing online purchases. We use the customer's personal information to process and deliver their order, inform them by email and/or SMS of the status of their order.
- Managing and sending information about exclusive promotions, latest news, and personalized information adapted to the data subject's profile, interests, and needs as a customer via email, SMS, or postal mail. The sending of this information will involve creating user profiles, which consists of using personal data, purchase history if applicable, as well as browsing information on the WEB/APP to evaluate certain aspects related to their personal preferences in order to offer them commercial communications appropriate to their profile.
- The content, products, or services in communications will be personalized for the customer based on their interests. To manage communications, see the 'Subscriptions' section in My Account.
- Managing the alert service for when a certain item of clothing is available on the WEB/APP.
- Management and issuance of sales supporting documents: digital ticket, sales invoice, or Tax Free.
- Managing the WIFI service in Paloma Suarez stores.
HOW LONG WILL WE RETAIN THE DATA?
Paloma Suarez will only store personal data for as long as is reasonably necessary, taking into account the need to answer questions or solve problems, make improvements, activate its services, and comply with applicable legal requirements. This means that personal data may be retained for a reasonable period of time even after the data subject has stopped using Paloma Suarez services or has stopped using the WEB/APP. After this period, personal data will be blocked from all Paloma Suarez systems.
WHAT LEGITIMIZES US TO PROCESS THE DATA?
Paloma Suarez has the following legitimate bases for processing personal data:
Contract performance
The legal basis for the processing of the data subject's personal data collected is the performance of the sales contract. In this regard, the data subject is obliged to provide the data necessary for its execution. If this data is not provided, the sale cannot be completed.
Legal obligations
The management and issuance of the sales invoice is based on the legal obligation of the COMMERCIAL NAME in its relationship with customers.
Consent
In relation to the following purposes, the legal basis for the processing of the data subject's personal data will be their consent, if given:
- Managing registration on the WEB/APP.
- Managing the sending of information about exclusive promotions, latest news, and personalized information adapted to the data subject's profile.
- Managing the alert service for item availability on the WEB/APP.
- Managing and issuing the following sales supporting documents: digital ticket and Tax Free.
The withdrawal of consent for these processing activities by the data subject will not affect the execution of the sales contract concluded between them and Paloma Suarez.
Legitimate interest
In relation to the following purposes, the legal basis for the processing of the data subject's personal data will be the legitimate interest of Paloma Suarez:
- Profiling through browsing on the WEB/APP by a registered user, as well as all users who have provided us with their data for any other purpose.
- Profiling for sending information about exclusive promotions, latest news, and personalized information adapted to the data subject's profile.
- Sending satisfaction surveys about products purchased or services used by Paloma Suarez customers to solicit their opinion and improve them.
Our legitimate interest is to ensure that our WEB/APP remains secure, and to help Paloma Suarez understand users' needs, expectations, and satisfaction levels, and thereby improve services, products, and brands. All these actions are carried out to improve customer satisfaction and ensure a unique browsing and shopping experience.
TO WHOM MAY WE DISCLOSE THE DATA?
The data subject's personal data may be transferred/disclosed to the following recipients:
- Paloma Suarez Group companies.
- Public Administrations and Bodies when required by tax, labor, Social Security, or any other applicable regulations.
- Data processors, such as franchisees and suppliers that provide services to Paloma Suarez (courier companies, communication sending companies, agencies, profiling companies, etc.).
International data transfers may also occur in connection with the aforementioned transfers/disclosures, for which Paloma Suarez will use the Standard Contractual Clauses adopted by the European Commission and the EU-US Privacy Shield. This serves as a guarantee for transfers to countries that do not have an adequacy decision from the European Commission. In any case, third parties with whom certain personal data are shared must have previously demonstrated the adoption of appropriate technical and organizational measures for their proper protection.
Paloma Suarez does not sell customer data to third parties under any circumstances.
HOW DOES PALOMA SUAREZ PROTECT PERSONAL DATA?
The WEB/APP uses information security techniques such as firewalls, access control procedures, and cryptographic mechanisms, all with the aim of preventing unauthorized access to data and ensuring its confidentiality. To achieve these purposes, the user accepts that Paloma Suarez obtains data for the purpose of the corresponding authentication of access controls.
Additionally, any transaction made through the WEB/APP is carried out through secure payment systems. Confidential payment data is transmitted directly and encrypted (SSL) to the corresponding entity.
Paloma Suarez states that it has adopted all necessary technical and organizational measures to guarantee the security and integrity of the personal data it processes, as well as to prevent its loss, alteration, and/or access by unauthorized third parties.
WHAT ARE YOUR RIGHTS IN RELATION TO PERSONAL DATA?
You have the following rights, which can be exercised by sending an email to info@palomasuarez.com:
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Right of access |
You have the right to obtain confirmation as to whether or not Paloma Suarez is processing personal data concerning you, and to access the personal data that Paloma Suarez holds about you. |
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Right to rectification |
You have the right to request that Paloma Suarez rectify personal data when it is inaccurate or complete it when it is incomplete. If you are registered on our WEB/APP, it may be easier for you to correct it directly by modifying your profile. |
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Right to erasure/right to be forgotten |
You can ask us to delete personal data when, among other reasons, the data is no longer necessary for the purposes for which it was collected. |
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Right to restriction |
You have the right to request the restriction of the processing of data, in which case we will only retain it for the exercise or defense of claims. |
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Right to portability |
You have the right to receive personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller when the processing is based on consent or a contract, and is carried out by automated means. |
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Right to object |
You can object to personal data being subject to processing based on public interest or legitimate interest pursued by Paloma Suarez, including profiling. In such case, Paloma Suarez will stop processing the data, except for compelling legitimate reasons or the exercise or defense of possible claims. |
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Automated individual decisions |
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. However, it will not be possible to exercise such right if the decision is necessary for entering into, or performance of, a contract between you and Paloma Suarez; is authorized by applicable law to Paloma Suarez provided that it lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or is based on your explicit consent. |
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Right to lodge a complaint |
You have the right to lodge a complaint with the Spanish Data Protection Agency. |
To process your request, we may ask you to prove your identity.
USE OF OUR WEBSITE
The user undertakes to make appropriate use of the contents of the Website, being obliged to (i) provide truthful and accurate information about the data requested in the registration or order form, and keep them updated, whenever they use the Website; (ii) not engage in illicit, illegal or activities contrary to good faith and public order; (iii) not disseminate content or propaganda of a racist, xenophobic, discriminatory nature based on race, sex, ideology, religion, or that in any way violates morality, public order, fundamental rights, public freedoms, honor, privacy or the image of third parties and generally current regulations; (iv) not cause damage to the physical and logical systems of the Website, of Paloma Suarez's suppliers or of third parties, nor introduce or spread computer viruses or any other physical or logical systems that may cause the aforementioned damages; (v) not use the contents of the Website and the information contained therein to send advertising, or send messages with any other commercial purpose, nor to collect or store personal data of third parties; (vi) not attempt to access and, where appropriate, use the email accounts of other users and modify or manipulate their messages.
Paloma Suarez reserves the right to make, without prior notice, any modifications it deems appropriate to its Website, being able to change, delete or add both the content and services provided through it and the way in which they are presented or located on its portal.
INTELLECTUAL AND INDUSTRIAL PROPERTY
All intellectual and industrial property rights of the Website and its contents, including by way of example images, sound, audio, video, designs, texts, graphics, logos, icons, color combinations, structure, buttons, as well as software, trade names, brands, works, illustrations, photographs or industrial drawings and any other signs susceptible of industrial and commercial use are the property of Paloma Suarez or of third parties who have duly authorized their inclusion on the Website.
Reproduction, distribution and public communication, including its modality of making available, of all or part of the contents of the Website, for commercial purposes, in any medium and by any technical means, without the authorization of Paloma Suarez, are expressly prohibited.
The user undertakes to respect the intellectual and industrial property rights owned by Paloma Suarez. The user may use the Website and its contents for their personal and private use. Any other use is prohibited and will require the user to obtain the prior express written authorization of Paloma Suarez. The user must refrain from deleting, altering, evading or manipulating any protection device or security system that was installed on the Website.
LIABILITY ARISING FROM THE USE OF THE WEBSITE
Paloma Suarez is not responsible, in any case, for damages of any nature that may cause, by way of example: errors or omissions in the content, lack of availability of the portal or the transmission of viruses or malicious or harmful programs in the content, despite having adopted all the necessary technological measures to prevent it.
It is possible that from the client's website you may be redirected to third-party website content. Since the provider cannot always control the content introduced by third parties on their websites, they do not assume any responsibility regarding such content. In any case, the provider declares that they will proceed with the immediate removal of any content that could contravene national or international legislation, morality, or public order, proceeding with the immediate removal of the redirection to said website, and informing the competent authorities of the content in question.
Paloma Suarez is not responsible for the information and content stored, including but not limited to, forums, chats, blog generators, comments, social networks, or any other means that allows third parties to publish content independently on the Web. However, Paloma Suarez makes itself available to all users, authorities, and security forces, and actively collaborates in the removal or, where appropriate, blocking of all content that could affect or contravene national or international legislation, third-party rights, or morality and public order. If the user considers that there is any content on the Web that could fall into this classification, please notify the administrator of the Web immediately.
The Web has been reviewed and tested to ensure it functions correctly. In principle, its correct operation can be guaranteed 24 hours a day, 7 days a week, all year round. However, Paloma Suarez does not rule out the possibility of certain programming errors, or the occurrence of force majeure, natural disasters, strikes, or similar circumstances that make access to the Web impossible.
The introduction of hyperlinks for commercial purposes on third-party websites unrelated to Paloma Suarez that allow access to the Web is prohibited without the prior consent of Paloma Suarez. Paloma Suarez is not responsible for the use or content of third-party websites that may link to palomasuarez.com
USE OF COOKIES
WHAT ARE COOKIES AND HOW DOES COMMERCIAL NAME USE THEM?
Paloma Suarez, on its own behalf or that of a third party contracted for measurement services, may use cookies when a user browses the Web. Cookies are files sent to the browser by means of a web server for the purpose of recording the user's activities during their browsing time.
Through the use of cookies, it is possible for the server where the Web is located to recognize the web browser used by the user, in order to make browsing easier, allowing, for example, access to users who have previously registered, to access areas, services, promotions, or contests reserved exclusively for them without having to register on each visit. They are also used to measure audience and traffic parameters, control progress and the number of entries.
Guarantees regarding the use of cookies
The cookies used by the Website are associated only with anonymous users and their computer and do not, by themselves, provide personal data about the users.
Some cookies are used by third parties (e.g. Google) to provide Paloma Suarez with data on the effectiveness of its promotions. In no case do cookies collect personal information that can identify a specific user.
The cookies used on the Web are, in any case, temporary, with the sole purpose of making their subsequent transmission more efficient. None of the cookies used on the Web will have a validity period of more than two years.
Users have the possibility to configure their browser to be notified of the reception of cookies and to prevent their installation on their equipment.
By deleting or disabling Paloma Suarez cookies, the user risks not being able to access certain functionalities of the Web.
To use the Web, it is not necessary for users to allow the installation of cookies, without prejudice to the need for them to log in as such in each of the services whose provision requires prior registration or login.
WHAT TYPES OF COOKIES DOES COMMERCIAL NAME USE?
Paloma Suarez uses four types of cookies:
Technical cookies
They allow the user to navigate the Web and use functionalities such as the shopping cart or the Wishlist.
Analytical cookies
Paloma Suarez uses Google Analytics cookies to quantify the number of users who visit the Web. These cookies allow measuring and analyzing how users browse the Web. This information allows Paloma Suarez to continuously improve its services and the shopping experience of Web users. For more information, you can consult the Google Analytics privacy page: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Personalization cookies
When the user is browsing or shopping through the Web, the website will remember their preferences (for example, their location or preferred language). Thanks to these cookies, it is possible to offer a simpler, easier, and personalized browsing experience for users.
Advertising cookies
These cookies are used to display relevant ads to users. In addition, they limit the number of times each user views an ad and help Paloma Suarez measure the effectiveness of its advertising campaigns. By browsing the Web, the user accepts that Paloma Suarez downloads this type of cookies on their device and makes inquiries when the user visits the Paloma Suarez Web in the future.
WHAT HAPPENS TO LINKS TO OTHER WEBSITES?
The Web may contain links to other websites with privacy policies different from that of Paloma Suarez. In this sense, Paloma Suarez is not responsible for the content or practices of the linked sites. Paloma Suarez recommends that Web users review the privacy policy of any website they may access through palomasuarez.com.
HOW DOES COMMERCIAL NAME COLLECT AND USE IP ADDRESSES?
The Web servers may automatically detect the IP address and domain name used by users.
An IP address is a number automatically assigned to a computer when it connects to the Internet. This information allows for subsequent data processing in order to obtain only statistical measurements that allow knowing the number of visits made to the Web, the order of visits, the access point, etc.
